Jun 9, 2018
A 13th UEFA Champions League trophy will be urgently flown into Melbourne to feature in the Real Madrid World of Football Experience, following Real Madrid C.F.’s record 13th European club championship in Kiev, Ukraine, early this morning Australian time. Real Madrid defeated Liverpool 3-1 in the 2018 UEFA Champions League Final, extending Real’s prodigious lead as the most successful club in world football.
The stunning third consecutive Champions League victory has sparked multiple last-minute changes to the exhibition’s audio visual content and trophy displays. The producers are set to work around the clock to update the Real Madrid World of Football Experience in time for the opening to the Australian public on 9 June.

The trophy display, accompanied by a spectacular audio-visual production, will be one of the features of the massive 1,600 sqm touring pavilion, providing unique physical and digital interactive experiences for football fans.

“The Real Madrid World of Football Experience captures over 116 years of sporting history, but what we saw early this morning was Real Madrid C.F writing more stunning history before our eyes,” said Tony Cochrane, Founding Director of iEC Exhibitions!, the producer of the exhibition, in partnership with TEG.

“We have carefully designed and constructed the Experience over the past 18 months in conjunction with the club, but now we have just over a fortnight to incorporate their 13th European championship into the show. It’s a nice problem to have!”

Geoff Jones, CEO of TEG, Australasia’s leading ticketing, live entertainment and data analytics company, said: “Real’s victory underlines the greatness of this club. There is no peer when it comes to sustained excellence and the collection of the biggest trophies in world football.

“The success in Kiev adds a new halo over the Real Madrid World of Football Experience and can only add to the great story we have for football fans.”

The Real Madrid World of Football Experience includes an immersive 360° cinematic match day experience, an EA Sports FIFA Arena, a stunning collection of their most famous trophies and historical memorabilia and a football skills arena where visitors can compare themselves to the team.

Melbourne will be the first city in the world to experience the new, state-of-the-art, touring football experience and exhibition about the greatest football club on Earth.

Real Madrid, honoured by FIFA as the Best Club of the 20th Century, has won a record 33 Spanish Club Championships in addition to the record 13 European crowns.

Tickets on sale through Ticketek March 22nd from 2pm (AEDT) – www.ticketek.com.au

Tickets starting from $19.50

For more information visit: http://www.RealMadridWOF.com/

World of Football Pavilion located at Melbourne Museum Plaza, 9 Nicholson Street, Carlton, VIC 3053

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About Melbourne, Australia
The world’s most livable city for the past seven years, Melbourne is a leader in staging international cultural and sporting events including the Australian Open Tennis Championships, Formula 1® Australian Grand Prix, Melbourne Food & Wine Festival, Virgin Australia Melbourne Fashion Festival, Melbourne Cup Carnival, Melbourne Winter Masterpieces and White Night. Its friendly people welcome visitors from around the globe to a city that is famed for its laneways and café culture, known as Australia’s coffee capital and home to a vibrant arts, music and fashion scene. Melbourne’s culinary credentials are attracting global attention and the city is the gateway to the State of Victoria, including 21 wine regions, the iconic Great Ocean Road scenic drive and abundant native Australian wildlife.

About Visit Victoria
Visit Victoria is Victoria’s tourism and business and major events company, leading the sector in curating and demonstrating the depth and diversity of Victoria’s inspiring experiences. Visit Victoria leads the Victorian tourism, business and major events sector to revitalise the visitor economy, generating billions in visitor spending and supporting more than 210,000 jobs. Visit Victoria specialises in collaborative and agile environments that inform, connect and partner with industry and the Victorian State Government to amplify Victoria’s brand. www.visitvictoria.com About iEC Exhibitions! iEC Exhibitions! is an international entertainment, exhibitions and special events company that specialises in the concept creation, design, production and touring of unique international travelling exhibitions. iEC Directors have produced and promoted well in excess of 500 sporting and entertainment events worldwide, selling in excess of 25 million tickets.

About TEG
TEG is Australasia’s leading Ticketing, Live Entertainment and Data Analytics Company. TEG includes Ticketek, TEG Live, TEG Dainty, TEG Analytics, TEG Rewards, Softix, Qudos Bank Arena, Eventopia, Life Like Touring, The Entertainment Store, the Brickman Lego Exhibition and Ticket Charge.

About Mastercard
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Further information:
Kyle Patterson
Head of Communications and Corporate Affairs, TEG
E: kylep@t-e-g.com.au
M: 0412 193 148

Jackie Smiles, Flourish PR
E: Jackie@flourishpr.com
M: 0432 067042

Lauren Redpath, Flourish PR
E: lauren@flourishpr.com
M: 0475 469 625

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