May 12, 2018
Multicultural audiences are proud of their country of birth and proud that Australia has provided them with a new beginning. They look forward to opportunities where they can contribute back.

Federal Minister for Citizenship and Multicultural Affairs, the Hon Alan Tudge MP, today launched The Salvation Army’s annual Red Shield Appeal 2018 to Australia’s multicultural communities to help raise $73 million across Australia for those in need.

The Red Shield Appeal launch to multicultural communities is one of the key events of The Salvation Army’sannual appeal, culminating with the nationwide doorknockweekend on 26-27 May this year.

Commenting on the launch, the Hon Alan Tudge MP said, “The Salvation Army Red Shield Appeal offers much-needed help, including to people from diverse cultures and backgrounds. Support like this is important to ensure Australia remains an open, inclusive and cohesive multicultural society.”

“We are proud that Australia is the most successful multicultural country in the world and the work of The Salvation Army and other groups in forging closer integration by new residents is a key part of this success,” continued Mr Tudge.

The Salvation Army’s National Chief Secretary, Colonel Mark Campbell, says the organisation’s services are open to every person who calls Australia home.

“Wherever there is human need, we will be there to serve without discrimination,” Colonel Campbell says.

The Salvation Army, affectionately known as The Salvos, provide a number of important social services for multicultural Australia, which can only be achieved through the continued support of the Australian community.

“These services include homelessness support, women’s and children’s services, financial counselling through Moneycare, addiction and recovery services, legal assistance through Salvos Legal Humanitarian, English classes and many more,” Colonel Campbell says.

“We are urging the Australian community to dig deep to support this year’s Red Shield Appeal. It is only through the public’s support that The Salvation Army is able to provide a hand up to the most disadvantaged people in our community and give hope where it’s needed most.”

Australia’s leading independent multicultural marketing agency MultiConnexions is once again partnering with The Salvation Army as the sponsor of this year’s launch. MultiConnexions CEO, Sheba Nandkeolyar, is proud of the long-standing relationship the company has built with The Salvation Army to support its work across Australia. Sheba believes that just as multicultural audiences are proud of their country of birth, they are also proud that Australia has provided them with a new beginning and look forward to opportunities where they can contribute back.

Mr. Joseph Assaf, Chairman of Ethnic Business Awards and staunch supporter of The Salvation Army Red Shield Appeal for over twenty years said, “The support The Salvation Army gives disadvantaged Australians, including those from multicultural communities, is very valuable and important. I encourage everyone to volunteer for this year’s doorknock and donate.”

To volunteer for this year’s Red Shield Appeal doorknock weekend, please call 13 SALVOS (13 72 58) or register online at

You can donate to the Red Shield Appeal by calling 13 SALVOS (13 72 58), online at, in person at any Westpac branch or Salvos Store, or by posting your cheque to PO Box 9888 in your capital city.

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